How to Make Earth a Brighter Place with 60 Minutes of Darkness

Posted on March 25, 2008
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Collaboration is a powerful tool that can affect global change. Not just in advertising and marketing, but the change that comes from people working together towards a greater goal.

10 Essential Email Practices That Will Save Your Business Time And Increase Productivity

Posted on February 11, 2008
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If you’re going to be communicating sans voice, you really need to be on top of what is acceptable and not acceptable email practices. Practicing good email etiquette is nice. It’s friendly. And your friends and colleagues won’t hate you for SENDING EMAILS THAT LOOK LIKE THIS!

15 Prime Examples How A Poorly Written Headline Can Communicate The Wrong Idea

Posted on December 30, 2007
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When writing a newsworthy story, newspaper writers make every effort to write short, meaningful headlines that capture the heart of the story and can still capture a readers attention.

The Year’s 15 Best Actual News Headlines

Something Went Wrong in Jet Crash, Expert Says

Police Begin Campaign to Run Down Jaywalkers

Panda Mating Fails; Veterinarian Takes Over

Juvenile Court to Try Shooting Defendant

War Dims Hope for Peace

If Strike Isn’t Settled Quickly, It May Last Awhile

Cold Wave Linked to Temperatures

Enfield (London) Couple Slain; Police Suspect Homicide

Red Tape Holds Up New Bridges

Man Struck By Lightning: Faces Battery Charge

New Study of Obesity Looks for Larger Test Group

Kids Make Nutritious Snacks

Local High School Dropouts Cut in Half

Hospitals are Sued by 7 Foot Doctors

And the winner is…

Typhoon Rips Through Cemetery; Hundreds Dead

The above headline examples are leads for some very serious stories, yet the importance is not only lost, but resulted in some very funny headlines — a consequence I’m sure that neither the writer or newspaper editor intended.

One of the best ways to avoid having your story turned into something other than intended — outside paying a professional proofreader — is to have an objective third party review your copy and then give you their “unprofessional” opinion.

I can tell you from personal experience that this tip alone has saved me from turning in work I thought was really great — only to find out that it was only “really great” in my own head. I was simply too close to the project to be objective. And when the receptionist looks up at you with a truly confused look in their eyes, you know it’s time to rethink what you’re writing.

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Using the Internet As A Clean, Renewable Energy Source

Posted on October 15, 2007
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Blog Action Day.

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Collaboration Will Change The World

Posted on August 19, 2007
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If you’ve been reading Observing Polarity or visited Kristof Creative, you’ll notice thatNot only is “Collaboration” one of the three core fundamental principals by which we work, it alsoThere is nothing more powerful than collaboration — individuals working together toward a common goal. And together, we will change the world.

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