Entrepreneurs can change the world. YOU can change the world. If you can think it, you can do it.

Amazingly cool things can be achieved—like this video—through Creativity. Technology. and Collaboration.

Another business logo found in an unusual location.

As a designer, you develop an eye for all things design related. But you never seem to count on finding logos in places you wouldn’t expect them to be.

We’re kicking off the Olympic Marketing Series with a 34-minute interview with Jay Kerness. The discussion reveals many points business owners need to keep in mind when developing their business and marketing plans.

If you’ve caught even a whiff of news over the last year, then you know the 2008 Summer Olympic Games will be kicking off in Beijing, China in less than 48 hours. And with it, we are launch the Olympic Marketing Series.

When writing a newsworthy story, newspaper writers make every effort to write short, meaningful headlines that capture the heart of the story and can still capture a readers attention.

The rain has finally stopped falling. Dropping just enough to lower the temperature into a nice cool evening — and time to go buy an iPhone.

How you represent yourself or your business online is the distinguishing difference (or Unique Selling Point) between you and your competitors — and therefore, one of the biggest assets you need to protect. Follow me as I walked you through the six easy steps to obtaining a website copyright.

Think about your store front, the colors, your signage, and ask yourself if there’s anything unique, or different that stands out that would give people a reason to use your store or brand as a landmark.

How can you really test how memorable your brand is, or the impact its had on your target market — or even the world for that matter? Well, the folks over at Monochrom came up with an interesting and downright simple test.

The X-Factor. The single-most confounding element in choosing an art director, graphic designer, website developer, or creative professional to work on your projects. The internal struggle, born of your own darkest doubts: How do you really know if they’re “good”?

Over the years I’ve learned a lot about advertising, design, and marketing, and how to effectively use them for building a business, selling products and services and, ultimately, making money. For starters,

Every second that passes, gives us another chance to turn everything around. I hope the time you spend visiting Observing Polarity helps make a difference in your day.