No matter what industry you’re in, it’s important to keep yourself educated on trends and information. Through our many hours of research and reading on social media marketing, we’ve found the following articles helpful for those who are just beginning to dip their toes into the waters of social networking and for those with even more experience.
Since information and marketing techniques tend to change quite often, we’ll do our best to keep this list updated as well.
Recommended Social Networking &
Social Media Marketing Articles
Social Media Marketing
- Why Small Businesses Shouldn’t Take Social Media for Granted
- Wax On, Wax Off: Social Media Lessons from Mr. Miyagi
- How to Boost Your Personal Brand With Social Media
- Social Media Demystified
- 40 Most Useful Social Media Posts
- Scaling Social Media
- Overcoming the Seven Biggest Corporate Phobias to Using Social Media
- The Corporate Social Networking Manifesto
- You’re Using Social Media. But Just Who’s Overseeing It All?
- Max Your Brand With Four Social Media Optimization Tips
- 20 Questions To Start a Social Media Discussion
- Securing Brand Loyalty Through Relationship Marketing
- Harvard Study: 30 Key Findings on How The CEO Engages With Social Media
- Why Social Media Is Vital to Corporate Social Responsibility
- Who Are Your Customer Evangelists?
Social Media Best Practices
- Corporate Social Media Policies: The Good, The Mediocre and The Ugly
- 10 Things to Avoid In Social Media
- 16 Social Media Guidelines Used by Real Companies
- Best Practices For Social Media: The Basics of Program Planning
- Five Social Media Lessons Learned From Whole Foods
Social Media ROI
- Defining Social Media R.O.I. Once And For All: It’s all about the Benjamin’s
- Three Most Common Mistakes Companies Make Attempting To Measure Social Media ROI
- What’s your Twitter ROI? How to Measure Social Media Payoff
- Measuring Social Media Marketing
- Half of Social Media Users Connect With Brands
Social Media Certification
- Let’s get constructive about the future of Social Media Certifications
- Thanks, but no thanks: Enough with the nonsense already.
Twitter Marketing
- The Twitter Clock. Real-time Twitter Statistics
- Five Unique Ways to Use Twitter for Business
- Five Ways to Use Twitter to Avoid a Backchannel Disaster
- The 11 Commandments of Corporate Tweeting
- Twitter Users Share Early Adopters Symptoms
- Twitter Really Works: Makes $6.5 Million in Sales for Dell
- Six Ways Zappos Uses Twitter To Increase Sales
- 15 Business Reasons to Use Twitter
- The Art of the Social Landing Page
- Five Small Businesses Successfully Using Social Media
- How To manage an enterprise Twitter presence: Avatars, account structure and response methodology
- 7 Secrets to Tweeting Your Corporate Culture
- 50 Ideas on Using Twitter for Business
Twitter Customer Service
- Five Tips for Dealing with Complaints on Twitter
- How Customer Support Organizations Must Evolve
- Customer Service Has a New Name and It’s Twitter
- Best Buy Goes All Twitter Crazy With @Twelpforce
Facebook Marketing
- 5 Quick Ways To Improve Your Facebook SEO
- Mashable’s Guide to Facebook
- How To Create Brand Awareness On Facebook
- 40% of People “Friend” Brands on Facebook
- 5 Tips For Getting More from Facebook
- Facebook Engagement Rate
Facebook Fan Page Tips
- Designing A Facebook Fan Page: Showcases, Tutorials, Resources
- 16 Facebook Applications to Boost Popularity of Facebook Fan Page
- 5 Essential Apps for Your Business’s Facebook Fan Page
- 5 Fantastic Facebook Fan Page Ideas to Learn From
- How to Build a Facebook Landing Page for Your Business
- How To Create the Perfect Facebook Fan Page
Facebook Advertising
Facebook Privacy
LinkedIn Tips
- How to Use LinkedIn for Business (PDF)
- 100+ Smart Ways to Use LinkedIn
- Eight Tips for Managing a LinkedIn Group
- LinkedIn Surpasses 50 Million Users
- Five Tips for Getting More from LinkedIn
Reputation Management
- Monitoring your brand online is very important as part of a crisis communications company plan
- For Companies, a Tweet in Time Can Avert PR Mess
- United Airlines Lose $180 Million due to YouTube Video!
- Why Twitter Should Matter To You 102: UHaul Edition
- A Chronology of Brands that Got Punk’d by Social Media
- Nine Essential Tactics For Reputation Management In Social Media
Brand Monitoring Tools
Please feel free to suggest an article, report or experts in the field you think we may have missed.
