No matter what industry you’re in, it’s important to keep yourself educated on trends and information. Through our many hours of research and reading on social media marketing, we’ve found the following articles helpful for those who are just beginning to dip their toes into the waters of social networking and for those with even more experience.
Since information and marketing techniques tend to change quite often, we’ll do our best to keep this list updated as well.
Recommended Social Networking &
Social Media Marketing Articles
Social Media
- Why Small Businesses Shouldn’t Take Social Media for Granted
- Wax On, Wax Off: Social Media Lessons from Mr. Miyagi
- How to Boost Your Personal Brand With Social Media
- Social Media Demystified
- 40 Most Useful Social Media Posts of Q1, 2010
- Scaling Social Media
- The Corporate Social Networking Manifesto
- You’re Using Social Media. But Just Who’s Overseeing It All?
- Overcoming the 7 Biggest Corporate Phobias to Using Social Media
- Why Social Media Is Vital to Corporate Social Responsibility
- 20 Questions To Start a Social Media Discussion
- Who Are Your Customer Evangelists?
- New Harvard Study: 30 Key Findings on How The CEO Engages With Social Media
- Securing Brand Loyalty Through Relationship Marketing
- Max Your Brand With 4 Social Media Optimization Tips
Social Media Best Practices
- Corporate Social Media Policies: The Good, The Mediocre and The Ugly
- 10 Things to Avoid In Social Media
- 16 social media guidelines used by real companies
- Best Practices For Social Media: The Basics of Program Planning
- 5 Social Media Lessons Learned From Whole Foods
Social Media ROI
- Measuring Social Media Marketing
- 3 Most Common Mistakes Companies Make Attempting To Measure Social Media ROI
- What’s your Twitter ROI? How to measure social media payoff
- Half of Social Media Users Connect With Brands
- Defining Social Media R.O.I. Once And For All: It’s all about the Benjamins
Social Media Certification
- Thanks, but no thanks: Enough with the nonsense already.
- Let’s get constructive about the future of Social Media Certifications
Twitter Articles
- 5 Unique Ways to Use Twitter for Business
- 6 Benefits of Using Twitter for Nonprofit
- 5 Ways to Use Twitter to Avoid a Backchannel Disaster
- 50 Ideas on Using Twitter for Business
- 15 Business Reasons to Use Twitter
- Twitter users share early adopters symptoms
- Twitter Really Works: Makes $6.5 Million in Sales for Dell
- 6 Ways Zappos Uses Twitter To Increase Sales
- 7 Secrets to Tweeting Your Corporate Culture
- The Art of the Social Landing Page
- 5 Small Businesses Successfully Using Social Media
- How To manage an enterprise Twitter presence: Avatars, account structure and response methodology
- Designing A Facebook Fan Page: Showcases, Tutorials, Resources
- The Formula for Effective Facebook Ads
- 5 Quick Ways To Improve Your Facebook SEO
- Mashable’s Guide to Facebook
- How To Create Brand Awareness On Facebook
- 40% of People “Friend” Brands on Facebook
- 5 Tips For Getting More from Facebook
- How to Manage Facebook Privacy Options
- Facebook Engagement Rate
Facebook Fan Page Tips
- 5 Essential Apps for Your Business’s Facebook Fan Page
- 16 Facebook Applications to Boost Popularity of Facebook Fan Page
- 5 Fantastic Facebook Fan Page Ideas to Learn From
- How to Build a Facebook Landing Page for Your Business
- How To Create the Perfect Facebook Fan Page
LinkedIn Tips
- How to Use LinkedIn for Business (PDF)
- 100+ Smart Ways to Use LinkedIn
- LinkedIn Surpasses 50 Million Users
- 8 Tips for Managing a LinkedIn Group
- 5 Tips for Getting More from LinkedIn
Customer Service Articles
- How Customer Support Organizations Must Evolve
- Customer Service Has a New Name and It’s Twitter
- Best Buy Goes All Twitter Crazy With @Twelpforce
Brand Monitoring & Reputation Management
- United Airlines Lose $180 Million due to YouTube Video!
- Why Twitter Should Matter To You 102: UHaul Edition
- A Chronology of Brands that Got Punk’d by Social Media
- For Companies, a Tweet in Time Can Avert PR Mess
- Nine Essential Tactics For Reputation Management In Social Media
- Monitoring your brand online is very important as part of a crisis communications company plan
Brand Monitoring Tools
Please feel free to suggest an article, report or experts in the field you think we may have missed.
