Olympic Marketing Series Part 1 Strategy to Success

August 7, 2008 : Topic: creativity
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As a fitting start to our Olympic Marketing Series, we will be kicking off the series with a discussion about strategy, the importance it plays in building a solid foundation for all your marketing efforts and key tips for keeping you on-track.

I realize almost every business owner knows they should have a strategy but, unfortunately, it’s too easy to skip important parts that can have a serious impact on the final direction you follow.

In helping you with your strategy, I was fortunate enough to snag a 34-minute phone interview with marketing guru, Jay Kerness.

A quick background about Jay.

Jay is a veteran marketing and advertising executive. He is also President and co-founder of J Street Consulting, a leading strategic consulting firm in Washington, DC.

Jay received his MBA from Harvard University and has over 20 years experience marketing national brands like General Motors, Keebler, MCI, Lockheed Martin, and many others. His agency background includes Leo Burnett Advertising, Arnold Communications and Rainmaker Interactive.

So without further adieu, here’s the interview (embedded flash video).

Olympic Marketing Series
Part 1: Strategy to Success

I look forward to hearing your feedback and any questions you may have.

Also, if you subscribe to our free email newsletter, you can download Part 1 in all associated media formats including; m4v, flv, mp3, 3g, and a PDF transcript of the entire interview.

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